Reach The Right Audience
This is perhaps one of the biggest benefits of email marketing for franchises– it allows you to hit your target audience wherever they are. People are more programmed than ever to ignore billboards, recycle printed promotional materials, and fast-forward through commercials. Email is another story.
Using the BPro Email marketing tool is a way franchises can easily reach an audience already willing to read their message.
Track Metrics Over Time
Knowing what works is great. You can continue building on previous success. Equally as important is to recognize where you can improve. While it’s easier (and more fun) to focus on the positive, acknowledging where you can make adjustments will improve your products and services. With BPro’s email marketing tool, it becomes easy to gather such data by tracking conversion and click-through rates.
Consistent Outreach & Increased Awareness
This consistent outreach translates into people more easily thinking of your business when they need your services. The key word here being, “consistent,” not, “irregular.” If you email your network once or twice a year and it’s only ever to promote your business, you’ll likely see very low engagement. There’s not much in it for them, only for you.
By providing applicable and relevant information, you’re positioned as an expert and show your audience you care about them beyond making a sale.
A Cost-Effective Method
One of the most appealing benefits of email marketing for franchises is affordability. The return on investment in email marketing has been shown to increase year-over-year.
Printing and mailing flyers, attending conferences, and hiring help are all expensive ways to market your business. They certainly have their value, but they are often significantly more expensive than digital efforts and are often difficult to track ROI.
Low cost + high ROI = a franchise win.
Effective Calls to Action
Have you ever seen a commercial and by the end of it can’t remember what they were even advertising, let alone the company selling it? While the ad may have made you laugh or itself was memorable, if you move on without going to a website or taking action, the ad didn’t work.
With an effective call to action, you can help generate sales quicker. As a result of being asked to “call now” or “email today,” recipients don’t have to guess what to do next. This helps keep their attention focused and directed on your business.